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We're linking research with practice.

 

At The Link, we share essential insights from different areas of research to support the growing community of those interested in scicomm

 

We bring research to life to help you make an impact.

Connecting Science Communication Research with Action

Below is a curated selection of features from the field of science communication written by collaborators.

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Engagement and Storytelling

Storytelling is one of the most effective ways to communicate, which makes it a critical tool in science communication. This is why many science communicators appeal to researchers to use the storytelling approach when informing audiences about their...

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Film and Media in SciComm

In this podcast episode, Ellice Peck dives into research in the field of science communication on how science is portrayed in the media.

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Misconceptions in Science Communication

Misconceptions in scicomm can run the gamut, from failing to understand the value of an audience-specific message to relying too heavily on facts and statistics to get a point across.

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Can Humor Make Your SciComm More Effective?

In this interview, Dr. Reyhaneh Maktoufi chats with Dr. Sara Yeo about one of her studies, examining some of the positive effects of humor in scicomm.

screen grab of presentation during webinar. graphic about writing for non scientific audiences

Impactful Science Policy Writing

Scientists and other researchers have knowledge and information that could be useful to policymakers, and to their constituents. But working with policymakers - building trust, and finding opportunities for collaboration and discussion - requires...

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Storytelling with Data

Data visualization enables analysts and organizations to see huge quantities of data clearly and identify patterns quickly. However, in today’s world, where data is overwhelming, creating and communicating through compelling data visualizations...